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About FutureNow

Driven by the question "Why do people do what they do?" the team at FutureNow, Inc. helps companies market better every day by helping them to better understand their customers and convert that insight into profit.

Founded in 1998 by Bryan and Jeffrey Eisenberg, FutureNow, Inc. (OTCBB: FUTR.OB) is the provider of the OnTarget™ software-as-a-service. OnTarget™ monitors your website 24/7, uncovering the reasons your visitors fail to buy, register, or become a lead, and then provides specific recommendations for you to implement to keep your revenue goals on target.

"Judge a man by his questions, rather than by his answers." - Voltaire.

Only the best questions can lead to the innovative solutions and find opportunities where none were seen before.

We focus all our efforts on helping your business Market Better.

The Latest on FutureNow

Interested in learning more about where FutureNow, Inc. has been recently featured? Check out our press section, or if you would like to meet one of us in person please come introduce yourself at one of our upcoming events.

Who is FutureNow?

Led by two-time New York Times, Business Week and Wall Street Journal best selling authors Bryan and Jeffrey Eisenberg, the FutureNow, Inc. team is a tight-knit, colorful group of experts from a wide palette of disciplines: interactive media, human behavior, online strategy, business development, communications and technology, our team has decades of combined experience. What we all share is a passion for our company's core values, and a camaraderie scarce in the business world.

With our patent-pending Persuasion Architecture® methodology and proven online marketing optimization services, our team helps clients define and often surpass their marketing goals—online and off. We help companies market better. See other reasons why FutureNow is a smart choice.

FutureNow's Track Record

Our reputation is built on results.

FutureNow has helped companies like Dell Computers, PriceWaterhouseCoopers, Overstock.com, NBC Universal, Logoworks by HP, Everbank, CardScan, Southern Company, CafePress.com, LowerMyBills, Agora Publishing, and RADirect to market better and improve online results...

  • Universal Orlando increased top line ticket sales by over 80%
  • WebEx increased Free Trial downloads and leads by 500/wk, generating a 7-figure impact on top-line sales
  • Allegis Group experienced a 265% increase in new account creation
  • Leo Schachter Diamonds increased conversion from .86% to 54.1%; a 5,500% increase in conversions-to-leads
  • BuyTelco achieved a 419% conversion increase, and a 13% increase in gross margin
  • XGaming increased sales 448% in first half of 2003 vs. 2002, and a 200% increase in site traffic
  • Volvo Construction increased conversion by over 700%
  • Max-Effect went from an average of 6 leads per month to an average of 37 per month.  An increase of more than 600%
  • MagMall saw a conversion rate increase from 1.21% in the first year to 4.93%
  • CafePress reduced an already impressive shopping cart abandonment rate from 35% down to only 15%

FutureNow's Services


FutureNow's services include optimization consulting, software, training, website and campaign assessments, and ongoing optimization consulting for longer-term engagements. We also offer free resources, low cost resources for the do-it-yourselfer, and complete Persuasion Architecture® planning for websites and marketing and branding campaigns.

Our History

FutureNow, Inc. began in 1998 as a kitchen table operation in Brooklyn, New York. At the time the Internet world was obsessed with "eyeballs" and the brothers Eisenberg were taken aback at the sheer volume of capital being thrown at Internet sites without regard to return. Shortly thereafter the Dot Com boom became the Dot Bomb.

During those years the small and committed FutureNow team was notching up success after success, teaching those who would listen, refining our process, and together with John Quarto-vonTivadar doing the hard work of developing Persuasion Architecture®.


Today FutureNow, Inc. publications enjoy a readership of over 100,000. Bryan and Jeffrey and John have authored three best selling books, the latest "Always Be Testing" published in 2008. Our team and organization have grown, our client list has expanded, and we have since moved into a spacious office in Brooklyn's historic DUMBO district.

What FutureNow Can Do for You

We invite you to learn more about our services as they relate to:

  • Completing purchases - lowering your abandonment rates and increasing sales
  • Lead generation - turning more site visitors into business leads
  • Driving customers across channels - enhancing your brand affinity and increasing value

If you would like assistance evaluating which options might be best for you, please contact us or call (877) 643-7244.

Let Us Help You Achieve Better Results

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Recent Clients

Hewlett-Packard
Full Tilt Poker
1-800-Flowers
FatWallet
Whistler.com
Network Solutions
CardScan
NBC Universal
Allegis
WebEx
ShoeLine
ICE.com