"Always Be Testing" Webinar Series: July 2008 Archived Presentation

Landing Page Optimization: Confidence and Trust Building Elements

The "Always Be Testing" Monthly Marketing Optimization Webinar Series is devoted to providing you practical tips and advice on testing the effectiveness of your marketing and usage of Google Website Optimizer, straight from the experts.

In this webinar, Bryan Eisenberg explored how a business might focus on testing confidence and trust building elements, a few good industry examples, a few really bad industry examples, and finished by providing valuable insight into structuring your tests. Tom Leung, from Google, then takes over, walking the audience through how easy it can be to setup a test in Google Website Optimizer. He finished with a hands-on demo of creating a test.

Whether you are an e-commerce retailer or a business-to-business site, we are sure you will learn great tips for how to improve your landing pages through testing.

To view this archived webinar please register below:

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