Call to Action Seminar

Dates and Locations - Instructors - Registration Details

Are You Ready for A Call To Action? Increase Your Online Conversion Rates!

Landing page optimization and conversion rate improvements are no longer simply buzzwords.  The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars.  To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing pages and your website is a proven way of increasing your conversion rates and realizing improved ROI.

The Call to Action Seminar includes the information you need to know to achieve dramatic results from your online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this seminar is your Call to Action.

Call to Action Provides You With the Secret Formulas You Need for Results

The Call to Action seminar presents the principles of Persuasion Archicture® and tactics of conversion rate marketing as developed and practiced by Bryan and Jeffrey Eisenberg, founders of Future Now, Inc. Since the company’s inception in 1998, Future Now, Inc. has pioneered the science and art of online conversion, focusing exclusively on helping clients like GE, Overstock and Dell persuade and convert their traffic into leads, customers and sales based on their proven conversion rate optimization techniques.

The Call to Action Seminar will help you understand the roles of web analytics, web design, usability, social media, information architecture and search engine optimization in the context of conversion rate marketing.  The Call to Action Seminar is a step-by-step, how-to seminar organized around their blockbuster New York Times and Wall Street Journal best-seller “Call To Action” and the “Conversion Expert’s Workbook”.

Bring Your Laptop – You’ll Want To Work on Your Website At The Seminar

Just Some of The Topics That Will Be Covered:

Planning

• Is there a unified understanding of the sales and value proposition of the business?
• Evaluate how well you have done planning your site, including everything that happens before your visitors reach your site.
• Developing and communicating your UVP (Unique Value Proposition)
• Planning the elements for the storyboard of your site
• Understanding your prospects, and how their behavior varies according to their preferences
• Taking advantage of your strengths and weaknesses, and more
• Understanding your customer's buying process

Structure

• Do design and technical considerations support the requirements of the sales process and users?
• Is your Navigation right or in the way?
• Does the Design/Style (Look/Feel) enhance or detract from conversions?
• Is your balance of Color & Text versus Images helping conversions?
• Is the website's Layout helping buyers convert?
• Is the website's Usability an issue?

Momentum

• Does your website motivate a visitor to go from one page to the next and, eventually, to take action? 
• Momentum considers all the elements that motivate on the site: does your site address each of these?

Communication

• Are all forms of "content" (visual, text and other) saying what needs to be said?
• Is your messaging consistent?

Value

• Does your website communicate not only the value of the products or service, but also the value of doing business with you?

Delighting the Customer

• What is the overall customer experience on your website?
• Are your visitors likely to return?
• Are you creating Brand Advocates?

Testing

• Do you have a framework to test and optimize changes on your website?
• How to identify which pages and sections of their site they should test first.
• How to get the fastest results from testing now.
• The different types of online testing
• Establishing control pages, testing goals and parameters
• Determining a time/quantity test interval

Instructor: Bryan Eisenberg

Bryan and Jeffrey Eisenberg, co-founders of Future Now, Inc., a New York City based marketing consultancy, pioneered the field of optimizing online experiences to maximize sales conversions. In 1998, while the Dot.Bombs flourished Jeffrey and Bryan sounded the alarm and called for businesses to refocus on results not eyeballs. Companies like NBC Universal, GE, Dell, Volvo CE and Overstock.com heard their message and enjoyed dramatic sales lifts as a result.

In 2004, the Eisenbergs told the world how they increase conversion rates in their self-published book “Call To Action”. They became the first authors in history to achieve New York Times, USA Today and Wall Street Journal best-seller status with virtually no bookstore distribution.

In 2006, the Eisenbergs published “Waiting For Your Cat To Bark?” which explained how to persuade customers when they ignore traditional marketing utilizing their revolutionary Persuasion Architecture® methodology. Not only was the book a #1 Wall Street Journal, Business Week, USA Today and New York Times bestseller but it received critical acclaim from publications like The Wall Street Journal (twice in one week), Brand Week and Advertising Age.

The Eisenbergs are frequently called upon to be featured speakers at events like Ad:tech, DMDAYS, Search Engine Strategies, Shop.org, Internet World, DMA Annual and the Electronic Retail Association.

Seminar Dates & Locations:

June 3, 2008 - New York City, NY

New York's Hotel Pennsylvania
401 Seventh Avenue (at 33rd St.)

New York, N.Y., 10001 directions

Phone: 212.736.5000
Fax: 212.502.8712
Email: info@hotelpenn.com

Mention Future Now to receive a discounted room rate of $219/Single or $269/Double. Rates are guaranteed through 5/11/08.

The seminar is held in the heart of Manhattan, across from Madison Square Garden, where there are numerous accommodations available. We encourge you to stay at our host hotel; however, there are nearby hotels that can accomodate even the most discerning upscale tastes.

Happy Hour with the Experts

Join us and other seminar attendees for a casual evening of hors d’oeurves and cocktails. Not only will you have a chance to mix and mingle with our instructors, but many others from the Future Now team will also be present. It’s a great opportunity for us to get to know each other a
bit and answer any lingering questions. The reception is our treat to you, but we have a limited number of tickets, so be sure to select, “I plan to attend Happy Hour...” when you register. The Happy Hour will take place the evening of Monday, June 2nd.

More information regarding location and time will be available after registration.

Cost $795.00 prior to 5/9/08; $895.00 after.

Register Now (links to our registration site)

Make the most out of your trip. Register for this seminar AND our Persuasive Online Copywriting Course (led by Future Now Persuasion Architects Holly Buchanan and Jeff Sexton) on June 2nd, at our same location, and receive an extra $300 off the combined event total. Register for both events (links to our registration site) to receive this discount.

Multiple participant discounts available.

More 2008 Dates will be available soon.

What is Included in Your Registration:

• 1 Full Day of the Call to Action Seminar & Workshops
• A Happy-Hour the evening before the seminar with the staff and other participants
• All breakfast and lunches will be provided at the Hotel/Conference Center
• Call to Action Workbook

What other people had to say about the Call to Action Seminar

“The Call to Action Seminar is a kick to the head of common sense, real-world examples and hilarious business anecdotes. Bryan’s down to earth presentation style keeps the depth of information easy to understand – we covered everything from pig sperm to friggin’ tanks!”
-Scott McClintock

“It is a real Call to Action! Join the movement to rid the world of bad web sites. You will walk always with more action items than any meeting – but with a willingness to get started. The results are clear and the value is real.”
-Sindy Braun

“Whether you think your website is about as good as it can be, or that it is as good as a pile of rocks, you will walk away with valuable tools to improve your site.”

“I thought I knew everything about capturing visitor traffic and funneling from calls to action … I was wrong. I recommend this class to anyone who wants to take a fresh approach .. common sense at its best.”
- John Harned

“From click to conversion… A must have course for any online developer – designer or just plain enthusiast. You’ll never look at another web site the same – in fact, you may just runaway laughing!”
-Tony Dunn

“I went from mmmm….. to ‘Oh I got it!’ Everyone that is in web marketing should take this course.”
-Christine Buk

“Problems with conversion rates? Fuggedaboudit! In this class you can immediately apply to convert site visits to sales. I highly recommend it.”
-David Bergen

“It’s all about the brilliance! From how to pick a diamond, to bad Burberry Jackets, I learned how to pick apart any website, just so I can make mine better. From Future Now, Inc. the Call to Action Seminar gave me the insight I need to never look at websites the same way again.”
-Karri Chamberlain

“This was a great seminar that compliments the book “Call To Action.” If you haven’t read it, go and buy it now!”
-Andrew Chan

“Although Web Analytics is Coremetrics business, Bryan Eisenberg taught us how to Drive Persuasive Momentum through our clients sites and our own!! Using his ideas and coupling that with Web Analytics will help you to drive a lot of success in 2007 and beyond.”
-Tim Schaeffer

Cancellation Policy

If you cannot make the seminar, please send a substitute. If no one from your organization can attend, you will be entitled to a refund according to the following schedule:

• 5 or more business days before the seminar date -- 100% refund
• 4 or fewer business days before the seminar date or No show -- No refund

Cancellation must be in writing. Please note that if you don't cancel and you don't attend, you are still responsible for payment. All approved cancellations will be as a credit in the form of payment you originally registered with.