Future Now's Whitepapers

Learn More About Proper AB Testing
 

Learn More About Persuasion Architecture

Persuasion Architecture - A Strategy to MAP the Selling Process to the Buying Process:

This whitepaper presents an overview of Persuasion Architecture and how the process helps your organization meet the needs of your diverse visitors to convert them into buyers. Persuasion Architecture is the organization of the buying and selling processes married to the information flow. The focus is persuading your visitors to take action. It's similar to information architecture, which involves the design of organization and navigation systems to help people find and manage information more successfully. Whereas the goal of information architecture is to inform and educate, a commercial website should inform and persuade your customer.

Persuasion Architecture is a patent pending persona-based business process for creating websites that must serve many diverse types of customers, prospects, and visitors. Utilizing Persuasion Architecture's proprietary tools and processes a website is designed and optimized for every persona to be persuaded, based on their own needs, without sacrificing the needs of other personas.

M.A.P & Persuasion Architecture are Patent Pending proprietary business processes belonging to Future Now, Inc. Contact us about licensing for your organization.

Our Book on How to Improve Your Website's Conversion Rate

Call To Action: Secret Formulas To Improve Online Results

Call to Action is a New York Times, USA Today and Wall Street Journal best selling book. Do you have the desire and commitment to get phenomenal results from your online efforts? Call to Action will show you how to map the entire online customer experience. It’s a step by step guide that examines planning, structure, momentum, communication, value and accountability. Learn how to define who your customers are (there is no such thing an average user), what they want, how to communicate with them, and how to create persuasive momentum so they take the actions you want them to. Plus learn the essential metrics to accurately measure that performance for maximum results Learn the proven methods for meeting customers goals and your goals. If you’re ready and willing to increase results exponentially, this book is your Call to Action.

 

---

© 1998-2008 Conversion Rate Optimization Specialists: FutureNow - Publishers of GrokDotCom: The Conversion Rate Marketing Optimization Blog.

FutureNow, Inc is a Google Website Optimizer Authorized Consultant.

FutureNow’s proudly partners with Alkemi International for conversion optimisation in Australia & New Zealand.

Your Privacy is Guaranteed. We will never give, lease or sell your personal information. Period!    Site Map    Contact Us