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Persuasion Architecture® - Persuading Customers When They Ignore Marketing

This whitepaper presents an overview of Persuasion Architecture® and how the process helps your organization meet the needs of your diverse visitors to convert them into buyers. Persuasion Architecture® is the organization of the buying and selling processes married to the information flow. The focus is persuading your visitors to take action. It's similar to information architecture, which involves the design of organization and navigation systems to help people find and manage information more successfully. Whereas the goal of information architecture is to inform and educate, a commercial website should inform and persuade your customer.

Persuasion Architecture® is a patent pending persona-based business process for creating websites that must serve many diverse types of customers, prospects, and visitors. Utilizing Persuasion Architecture's proprietary tools and processes a website is designed and optimized for every persona to be persuaded, based on their own needs, without sacrificing the needs of other personas.

M.A.P & Persuasion Architecture® are Patent Pending proprietary business processes belonging to FutureNow, Inc. Contact us about licensing for your organization.

Our Books on How to Improve Your Website's Conversion Rate

Call To Action: Secret Formulas To Improve Online Results

Call to Action is a New York Times, USA Today and Wall Street Journal best selling book. Do you have the desire and commitment to get phenomenal results from your online efforts? Call to Action will show you how to map the entire online customer experience. It’s a step by step guide that examines planning, structure, momentum, communication, value and accountability. Learn how to define who your customers are (there is no such thing an average user), what they want, how to communicate with them, and how to create persuasive momentum so they take the actions you want them to. Plus learn the essential metrics to accurately measure that performance for maximum results Learn the proven methods for meeting customers goals and your goals. If you’re ready and willing to increase results exponentially, this book is your Call to Action.

A #1 Best Selling Wall Street Journal, New York Times, USA Today, BusinessWeek and Amazon Best seller.

Download a few sample chapters (1.2 meg PDF) to preview.  

Evolving from the premise that customers have always behaved more like cats than Pavlov’s dogs, Waiting for Your Cat to Bark examines how emerging media have undermined the effectiveness of prevailing mass marketing models and created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. The authors don’t simply explain the shift in paradigm; Waiting for Your Cat to Bark introduces Persuasion Architecture® as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.

Readers will learn:

• Why many marketers are unprepared for today’s increasingly fragmented, in-control, always-on audience who make pin-point relevance mandatory.
• How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations.
• How Persuasion Architecture® allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs.
• How Persuasion Architecture® allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system

You may order your books from Barnes & Noble.com/bark (special bulk pricing available), Amazon or Booksamillion.

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