Visit Our Blog"Always Be Testing" Monthly Marketing Optimization Webinar Series
Let the conversion and testing experts brainstorm for you.
Upcoming Sessions and Sign-up - Presenters - Archived Webinars
What: The "Always Be Testing" Monthly Marketing Optimization Webinar Series is devoted to providing you practical tips and advice on testing the effectiveness of your marketing and usage of Google Website Optimizer, straight from the experts.
When: Monthly, see Schedule.
Cost: Free, but space is limited so sign-up early!
How to Attend: Sign-up to attend and be notified of new topics monthly.
Upcoming Sessions:
September 29, 2008 (Monday), 2.00-3.00pm EDT - "Landing Pages: Layout and Design Elements"
Register to Attend
Webinar Series Overview:
Join best-selling author and conversion expert Bryan Eisenberg of FutureNow with his Guest Tom Leung, testing expert and Business Product Manager of Google Website Optimizer, each month as they explore powerful ideas and the tools necessary for an effective and systematic approach to help your business improve its marketing continously.
Whether your business has just started testing, is planning to test, or has been testing for years identifying the areas and elements that have impact is often challenging. Every month Bryan Eisenberg starts off by taking attendees on a dive deep on a specific subject area to test in your marketing and give you ideas on variation you could test. Along with these ideas each month Tom Leung will bring you useful insider tips and tricks about using Google Website Optimizer to easily test your marketing campaigns and website. Lastly, the two will team up to answer a popular question spotted on the Google Website Optimizer forums or sent in by our readers and listeners.
Each month you can expect to hear:
- Ideas for an area of your marketing to test.
- Ideas of variations/elements to test on that area.
- Insider tips and feature highlights for Google's Website Optimizer.
- Answers to burning issues or problems solved by the experts.
About the Presentors:
Bryan Eisenberg, FutureNow, Inc., Co-Founder
Bryan is a co-inventor of Persuasion Architecture® and the author of the ClickZ column "ROI Marketing." He also authored the New York Times, USA Today, and Wall Street Journal bestsellers "Call to Action" and "Persuasive Online Copywriting".
Bryan's expertise has been recognized by clients that include Dell, Overstock.com, Volvo and WebEx, and by publications that include The Wall Street Journal, Business 2.0, and Inc Magazine. Bryan regularly speaks at industry marketing events and is a co-founder of the Web Analytics Association.
Tom Leung, Business Product Manager at Google, Inc.
In his position at Google, Tom is responsible for the overall vision and product development strategy for Google Website Optimizer. Tom also manages other advertising related projects and the Google Analytics authorized consultant program.
Tom has been working in online marketing since 1999 and is co-inventor of a number of patents relating to interactive publishing, web communications, and internet advertising. Previously, Tom has worked at Microsoft where he led product strategy and business planning for Windows Live Hotmail. Tom earned his bachelor's degree from Bowdoin College and MBA from Harvard University.
Signup to Attend
Previous Webinars on Demand
"Landing Pages: Headlines & Calls to Action" August 27th, 2008
"Landing Pages: Confidence & Trust Building Elements" July 9th, 2008
