Bios

• Holly Buchanan
• Lisa Davis
• Bryan Eisenberg
• Jeffrey Eisenberg
• Royston Flude
• Anthony Garcia
• Nick Grant
• Howard Kaplan
• Michele Miller
• Jim Novo
• John Quarto-vonTivadar
• William E. Schloth
• Roy H. Williams

Bryan Eisenberg,
New York Times, Wall Street Journal and USA Today bestselling author

Bryan is recognized worldwide as a leading expert on online marketing and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. Bryan also is an inventor of Persuasion Architecture™ for which a patent is pending. Persuasion Architecture is a process for persuading customers when they ignore marketing.

Bryan is a co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and  BusinessWeek best sellers: "Waiting For Your Cat to Bark?" and "Call to Action".  He is the publisher of Future Now's award-winning blog and newsletter GrokDotCom, is the author of ClickZ's column "ROI Marketing", and has been a featured speaker at Ad:tech, DMDAYS, Search Engine Strategies, Shop.org, Internet World, Net.Marketing, DMA Annual, eMetrics Summit, Electronic Retail Association, & ClickZ Email Strategies and also teaches at Roy H William's Wizard Academy.

Bryan has been featured by The Wall Street Journal, The New York Times, Business 2.0, CXO Europe, Forrester Research, Jupiter Research, Miami Herald, BrandWeek, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing, website design and improving online conversion rates, and web analytics.

Bryan is also one of the founders and Chairman of the Web Analytics Association. A successful entrepreneur in his own right, he also has consulted to and run seminars for companies such as: Universal Orlando, GE, PriceWaterhouseCoopers, HP, CBS, AeroTek/ Allegis Group, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, CafePress.com, SAS and many others.

Jeffrey Eisenberg,
New York Times, Wall Street Journal and USA Today bestselling author

Jeffrey Eisenberg is the co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today and  BusinessWeek best sellers: "Waiting For Your Cat to Bark?" and "Call to Action". Jeffrey is the co-founder & CEO of Future Now, Inc., a New York City marketing firm specializing in Persuasion Architecture™; the practice includes design and optimization of persuasive systems to increase client conversion rates online. Jeffrey is also CEO of Persuasion Architecture Inc., a licensing and training company. Future Now has worked with such companies such as: NBC Universal Orlando, GE, PriceWaterhouseCoopers, HP, CBS, AeroTek/ Allegis Group, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, CafePress.com, SAS and many others.

Jeffrey has been featured by The Wall Street Journal and the The New York Times and been credited in Business 2.0, CXO Europe, Advertising Age,, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates. He has spoken at DMDAYS, National Association of Broadcasters Annual, Federal Reserve Bank of New York Net.Marketing, AMA conferences, DMA Annual, Wizard Academy, Search Engine Strategies and ClickZ Email Strategies.

Previous to co-founding Future Now in 1998, Jeffrey developed his expertise in offline sales and marketing as well as in sales and marketing management and training working for companies like IDT, Central National Bank, NYFX, Nuestra Voz, Bridges, Rich & Wheeler, GWC and Bridges East Africa. Jeffrey attended Touro College, is natively fluent in Spanish and English and has transacted investment/ merchant banking business in 26 countries. Jeffrey is a voracious reader and spends a great deal of his leisure time reading about business, psychology, management, marketing, science fiction, linguistics, comparative religion and history.

Roy H. Williams,
New York Times and Three time Wall Street Journal bestselling author

Mr. Williams is a shareholder, advisory board member and strategic partner of Future Now, Inc. Mr. Williams is a lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, "What makes people do the things they do?" And he's been using the things he's learned to stimulate miraculous growth for his small business clients for more than 15 years. "Small business clients" are defined as owner-operated businesses with sales volumes between one million and twenty million dollars a year. Clients with sales volumes larger than twenty million dollars have typically grown by percentages rather than by multiples. Their growth could not, therefore, be conscientiously described as "miraculous." Wizard of Ads, Inc. now has nine branch offices in the US, Canada, and Australia and is now serving the advertising and marketing needs of business owners around the globe.

His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal's number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard's first fiction book, Free the Beagle released October 18, 2002 is a powerful allegory aimed directly at the heart of the reader.

John Quarto-vonTivadar

Having worked on NASA’s Hubble Space Telescope, when John says, “It’s not rocket science,” he does so with authority. A Co-inventor of Persuasion Architecture^TM and one of the original shareholders in Future Now, John melds his business and technology background into his role as Chief Scientist at Future Now. He's a regular speaker at seminars and conferences in North America and Europe, having written multiple books on various technology topics, such as "Discovering Fusebox". His newest book, "Always Be Testing: The Marketer's Guide to Google Website Optimizer" written with partner Bryan Eisenberg and published by Sybex/Wiley is available in late summer 2008.

Previously, John was CTO of an Internet incubator in NYC with more than 40 web-based businesses across a wide range of B2C and B2B markets, pioneering development of the highly acclaimed “Category Manager”, “iTract” and “e-Marketplaces” web applications. Earlier, he was Senior Engineer for Internet Technologies for Boston-based engineering software firm The Invention Machine. And while a member of the Chicago Board of Trade for five years, he ran an institutional trading desk on the floor of an exchange and managed a private hedge fund valued in excess of $5 million. At NASA, John worked on instrument calibration software testing for Hubble’s high-speed photometer and high-resolution spectrograph. John's graduate work was in astrophysics.

Howard Kaplan

As Chief Operating Officer, Howard is ultimately responsible for delivering end-to-end delight to all those who engage our consulting services, partner with Future Now, or license our software tools and methodology.

Howard also actively consults with clients, helping companies remove speed bumps on their conversion paths, and always preaches believe what they do, not what they say! In addition to providing thought leadership in the space through writing and blogging he's also spoken about Marketing Optimization at leading conferences like Internet Retailer, Shop.org, Ad:tech, Marketing Sherpa, Search Engine Strategies, among others.

Since the early 90's, Howard’s been there and done that on the web. He was designing Search Engines and engineering Content Management Systems for PriceWaterhouseCoopers’ Global Web Team before they were industry buzzwords, and has first hand knowledge of why b2b exchanges never survived the fall of the Nasdaq- the visitors’ needs were never met.

Howard is a member of the Association for Computing Machinery, a graduate of the Georgia Institute of Technology, and the holder of three Vince Lombardi Trophies.

Richard D. Grant, Jr., Ph.D.

Dr. Grant is a consulting psychologist that provides training in the business applications of psychological type, plus Toolbox Resources for personal development in sales, management, communication, and diversity utilization. Active in training corporations and government organizations for over 18 years, he has been a frequent presenter for the executive business program at the University of Texas, Texas Christian University, Texas State University, and the government’s Executive Development Program. Private clients have included Garner, Inc., Perot Systems, IBM, 3M, Sematech, Applied Materials, and several other technology firms. He has taught at Auburn and Texas A&M Universities, is a presenter at Roy Williams’ Wizard of Ads Academy, and has authored four books, most recently Recovering Connections, with Andrea Miller. He received his Ph.D. from the University of Texas at Austin in 1973; in 1993 he was awarded the National Award for Innovations in Training and Education from the Association for Psychological Type.

Holly Buchanan

Holly Buchanan is a Senior Persuasion Architect. In addition to her main job of “keeping clients happy”, Holly oversees client projects from initial uncovery to web site launch. Her self-admitted split personality allows her to see big picture issues while still focusing on details.

With almost 20 years of marketing experience, Holly has worked with hundreds of clients in all advertising mediums.  She has worked with advertising agencies and clients all over the country creating radio, TV, print, direct marketing, and on-line marketing campaigns. She brings to Future Now her extensive knowledge of copywriting, editing, strategic planning, project management and client services.

Since 2004, Holly has been researching marketing to women with a focus on marketing to women online.  She writes the Marketing To Women Online - How To Shatter Stereotypes and Understand what She Really Wants blog. She is currently writing a book about marketing to women with marketing to women specialist Michele Miller.   

Anthony Garcia

Anthony is a Senior Persuasion Architect. With 21 years of management and marketing experience, Anthony brings with him an extensive background in the world of radio, where he designed and wrote marketing campaigns and prepared copy for multiple audiences. He was also responsible for operational and budgetary management, and even spent time on-air! The breadth of his diverse background led to employment with Roy H. Williams Marketing as a client consultant. Under the tutelage of “The Wizard of Ads,” he was responsible for writing and implementing branding campaigns, strategic thinking, research analysis, creative problem-solving, ad budget management and allocation, and media buying techniques.

Anthony is a graduate of The Wizard Academy – Wizards of Web, Magical Worlds, Cult Branding, WonderBranding and Advanced Wordsmithing.

In his spare time Anthony enjoys time with his family and working in his own audio recording studio.

Lisa Davis

Lisa, a professional writer, is Future Now’s Director of Content. She is also the voice of Future Now’s green mascot, The Grok.

Having written for both commercial and literary venues, Lisa applies the breadth of her background to transform technical, academic and philosophic information into writing that is accessible to the practicing layperson. She also has applied her skills in graphic design to publication layout for non-profit agencies, graphic production for main-stream publishing houses and commercial book design.

Lisa has taken degrees in Geology, Geography and Photography. She is the co-author of Persuasive Online Copywriting, with Bryan and Jeffrey, and is at work on her second novel.

In her spare time, Lisa is a performing musician, specializing in Early (pre-classical) and Traditional Music.

Eur Ing Dr Royston Flude PhD MA BSc CPhy CEng FIOD FCIPD FRSA CompBCS

Royston Flude is an independent consultant and works with Future Now as a strategic partner specializing in understanding the dynamics of purchasing through multi-media, including the Internet, and in the development of specialized customer service interventions that prompt repeat purchases. He combines technology awareness with a unique understanding of the psychology of purchase and persuasion. He has held senior positions with Shell Chemicals, Reed International, Lafarge Coppeé, Philips, and Manpower, among others. He has directed projects in Germany, the Netherlands, France, and the USA, as well as the UK. He has also been a Visiting Fellow at Manchester Business School. More recently, he has contributed to a new approach to Corporate Governance & Social Responsibility and sits on the Steering group of the UNECE, Geneva and is actively involved in the activities of the United Nations and the development of self-sustaining communities. Residing now in Switzerland, he has extensive contact networks within the international financial sector and has developed senior level links with governments in the USA, the European Union and the Pacific Rim including the computer hardware sectors of China and Taiwan. Royston has received his first degree in Physics from the University of Manchester and has more than 25 years experience in a broad range of technologies and social economics with particular expertise at identifying commercially viable IPs, developing conceptual frameworks Education utilising ICT, and a leading thinker in ‘crisis management’, including Pandemic Avian Influenza.

Michele Miller

Michele Miller is an independent consultant and works with Future Now as a strategic partner specializing in behavior-based consumer marketing, and marketing to women, she has recently done persona based research for such companies as Best Buy and Timberland.

Michele is the author of The Natural Advantages of Women (Wizard Academy Press), the audio book hailed for its concepts, principles, and new scientific information on how the female brain is “hardwired” for personal greatness. Her blog on marketing to women has been featured in Seth Godin’s book, Bull Market, was named one of the “Ten Best Blogs for 2005” by MarketingSherpa.com, and was recently named one of the top marketing industry blogs by Forbes.com. Michele teaches her popular “WonderBranding” course at Wizard Academy in Austin, several times a year.

A classical musician by training, she holds degrees in education and business administration. During her 15-year tenure in New York, she founded and served as president of Miller-Carter Associates, a marketing and public-relations firm that served a variety of clients, including The Metropolitan Museum of Art, Lincoln Center for the Performing Arts, and Sirius Satellite Radio.

Michele is married to composer Ron Nelson and resides in Arizona.

Jim Novo

Jim is an independent consultant and works with Future Now as a strategic partner offering Data-Driven Marketing advice to our clients. Jim was VP of Marketing and Programming at Home Shopping Network before starting his own consultancy in 1997. Jim has shared his expertise on interactive consumer behavior with such companies as Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes & Noble, and Comcast Corporation.

The average ROI of customer marketing programs Jim has designed for clients now stands at just over 70%. Several clients have consistently achieved ROI of over 400% on the initiatives he developed for them. The information on his web site about customer behavior modeling and designing High ROI Marketing campaigns is required reading for several collegiate e-commerce courses. Jim is an MBA graduate of Babson College and majored in Economics and Psychology at Darmouth College.

Jim is the author of the book: “Drilling Down: Turning Customer Data into Profits with a Spreadsheet” and coauthor of "The Marketer's Common Sense Guide to E-Metrics". You can visit Jim's site at JimNovo.com.

William E. Schloth, CPA, MBA 

Mr. Schloth is the Chief Financial Officer of the Company. Mr. Schloth is also Senior Managing Director, Finance for the Future Now Capital Markets Group. Mr. Schloth has been working with Bryan and Jeffrey Eisenberg for the past ten years. He has been investing in and advising private and public startup and middle market companies for over ten years. Most of this time has been spent in senior management and investment banking positions with various small to midsize financial service and brokerage firms. Mr. Schloth's investment experience includes recapitalizations, crisis turnaround situations, growth equity, mergers and acquisitions, negotiated investments into public companies and non-traditional financing. He has participated on several boards and was activity with management and asset integrations as well as divestitures. His specific industry experience includes consumer products and services, basic manufacturing, financial services and interactive marketing.

Earlier in his career Mr. Schloth held senior management positions with GE Capital, including Technical Advisor Merger and Acquisitions and Manager Financial Planning and Analysis. Prior to GE Capital, Mr. Schloth spent five years with Coopers & Lybrand. Mr. Schloth also has experience as an entrepreneur, successfully co-founding then selling his own full-service brokerage firm as well as founding a specialty high-end financial and technology management consulting practice.

Mr. Schloth is a certified public accountant and has an MBA from NYU's Stern School of Business in Marketing and Finance. Mr. Schloth is also a licensed securities financial principal and investment advisor. Mr. Schloth lives in Fairfield, CT. is married with four children and enjoys skiing, traveling, golfing and coaching.

Please feel free contact us so we can discuss your situation in person. Be assured there is no obligation and there will be no “sales pitch.”

 

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