Whether your business is B2C, B2B or highly complex sales you want your visitors to convert, make purchases, subscribe, register, or become a lead online, enhance their brand loyalty or just have your online presence compliment your offline efforts. Those goals should be reflected in your conversion rate; after all it is the measure of your ability to persuade your prospects to take an action that you want them to take.
Every improvement in your website’s conversion marketing process dramatically increases your conversion rate without increasing your marketing expenses. It also lowers your cost of customer acquisition, increases your customer retention rate and increases your customer lifetime value. Even small changes in your site’s ability to convert your prospects can have a powerful impact on your business and help you create a solid foundation for improved conversion rates for your future!
This is only one conversion rate metric, to get a complete picture of your site’s effectiveness download the Conversion Rate Calculators- Suite of 22 conversion rate marketing metrics, in Excel format.