How to Make More Money from Your Existing Traffic Using Web Analytics

Many secrets to increasing profitability are locked away in your data - web server log files, e-mail response data, customer purchase records, and service center transactions. Here we can spot the holes in your conversion process. Do you need help with turning this data into profits?

Improving Your Web Analytics

If you have been troubled choosing the right web analytics solution to meet your business needs, or if you have chosen a web analytics solution and are trying to clarify your objectives and determine what you should be measuring or if you need to evaluate if the information you are getting is accurate or if you are trying to figure out what all the reports mean, we can help you analyze and turn your data into actionable metrics and tactics to improve your business. We can also help you with:

Site Traffic Quality - make sure the money you are spending on Search Engine Optimization and Pay-per-Click is working as hard as possible for you. We can tell you where the visitors most likely to do what you want them to do on your site are coming from, and help you get more of them.

E-mail Effectiveness - are you tracking which combinations of creative, offer, and lists are generating the highest ROI? Good. The next step is to predict which customers are most likely to respond to your e-mails, and adjust your offers accordingly. You will get much higher response rates and reduce your costs at the same time.

Website Analytics - on the web, little changes can make a big impact. Move a button, sales go up 85%. Change the words in a text link, the percentage of visitors subscribing to the newsletter goes up 300%. Log analysis points you toward these very simple, easy to execute ideas that make a big difference.

Customer Analysis - selling more to current customers is a lot cheaper than finding new ones. But some current customers are both more likely to buy and less expensive to get sales from than others. We can tell you who these customers are, and help you find new customers just like them.

Simple CRM - you have heard it all by now. It's not a technology, it's a mindset, blah, blah, blah. You know what? You can capture many of the benefits of CRM without a bunch of new software, without disrupting your work process, and without "creating a new culture". Most people just want make more sales to their customers, and we can show you how to do it without breaking the bank.

Multi-Channel - CRM is sometimes trotted out as the solution to your multi-channel challenges, but it's not the only solution. Sometimes just knowing exactly what is going on is enough to improve profitability. Nailing down exactly which customers are most profitable to serve through which channels - and proving it - is something we can help you do.

Learn more about how we work together or contact us so we can discuss your needs and objectives.