Free Conversion Rate Resources

YES, these resources are free and just a small sampling of the resources and research we offer to help you increase your conversion rates. There are no strings attached. You will be ready to contact us only when you recognize that our plainspoken style and bottom line focus are right for you.

Our proprietary methodology produces results you will see right on your bottom line. We look forward to proving what we can do for you.

GrokDotCom and A Day in the Life of a Persuasion Architect Daily Blog

GrokDotCom is our slightly irreverent Online Conversion Rate blog and newsletter for managers, entrepreneurs and investors. Written from a “Martian perspective,” it covers topics including web design, sales, marketing, copywriting, usability, SEO, relationship marketing and consumer psychology, and much more.

Future Now's Senior Persuasion Architect Anthony Garcia serves up his daily rants, perspectives, and even some interesting 'real life' experiences about what it takes to persuade people on the web. Also look for appropriate and brilliant contributions from the rest of the Future Now Team.

Conversion Rate Calculator

At Future Now we believe of all the metrics you can measure, customer conversion rate (CR) is the most important by far. Our Real World Sales Analysis^TM section explained how increasing your conversion rate not only will increase your sales but can do so without your having to increase your marketing expenses or your traffic, thereby increasing your profitability, too.

This free on-line calculator allows you not only to determine your current conversion rate, but also to run “what-ifs”, so you can see how only a small increase can have an enormous impact on your sales. It also helps you see how huge the ROI is and how easy it is to justify the cost of making the necessary improvements.

Website Traffic Conversion Calculators

As important as conversion rate is, it is only one of several metrics we believe are useful in analyzing the current performance of your site as well as in tracking the effects of the improvements you make. We’ve created a free downloadable suite of additional calculators. Assembled into a single Excel™ spreadsheet, they will enable you to achieve both valuable insights and tight control. Download a copy of our whitepaper on Web Analytics (pdf).

ROI Pay-per-Click and Conversion Calculators

This suite of calculators lets you model the ROI of your advertising campains. You can view the model in two way; advertising driving sales or sales driving advertising. We’ve created these ROI Calculators, assembled into a single Excel™ spreadsheet, they will enable you to achieve both valuable insights and tight control.

Customer Focus Calculator - We We Monitor

The words you use and how you use them are telling your visitors where your focus is. Want them to stick around and eventually take the action you want? Talk about them, their needs, their wants, and how they can get those needs and wants satisfied. Use customer-focused language.

Publications

Our conversion rate marketing publications topics include copywriting, web analytics, customer focus, and increasing conversion rates.

• GrokDotCom: The Conversion Rate Marketing Newsletter published since 3/2000
• ClickZ's ROI Marketing column (over 250 columns) authored by Bryan Eisenberg, one of our principals
• Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing (Amazon link)
• Call to Action: Secret Formulas to Improve Online Results (Amazon link)
• White Paper: A/B Testing: Too Little Too Early?
• 2004 Online Retail Study for Customer Focused Excellence
• White Paper: Increasing Conversion Rates One Step At a Time (PDF)
• White Paper: Persuasion Architecture - A Strategy to MAP the Selling Process to the Buying Process (PDF)
• AMA Webex Presentation: Destroying the Myths of Internet Marketing: Revolutionize Your Web Site With Web Analytics (registration required)
• Persuasive Online Copywriting (we offer a PDF version but the paperback is currently out of print, but used copies occasionally pop up on Amazon)
• The Marketer’s Common Sense Guide to E-Metrics available through CafePress
• What Converts Search Engine Traffic available through CafePress
• 2003 Online Retail Study for Customer Focused Excellence

Other Website Conversion Services

In addition to providing a range of free resources and offering our Website Conversion Assessment System, Future Now offers a broad range of website conversion rate marketing services all designed to help you reach your online sales and profit goals.

 

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© 1998-2008 Conversion Rate Optimization Specialists: FutureNow - Publishers of GrokDotCom: The Conversion Rate Marketing Optimization Blog.

FutureNow, Inc is a Google Website Optimizer Authorized Consultant.

FutureNow’s proudly partners with Alkemi International for conversion optimisation in Australia & New Zealand.

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