Bios

• Bryan Eisenberg
• Jeffrey Eisenberg
• John Quarto-vonTivadar
• Anthony Garcia

Bryan Eisenberg,
New York Times, Wall Street Journal and USA Today bestselling author

Bryan is the recognized authority and pioneer in improving online conversion rates. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.

Bryan is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is also the publisher of the popular marketing optimization blog GrokDotCom. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies: Bazaarvoice, iPerceptions, ClickEquations.

In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and FutureNow clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales using FutureNow’s Persuasion Architecture® framework and OnTarget software.

Jeffrey Eisenberg,
New York Times, Wall Street Journal and USA Today bestselling author

Jeffrey Eisenberg is the co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today and  BusinessWeek best sellers: " Waiting For Your Cat to Bark?" and " Call to Action". Jeffrey is the co-founder & CEO of FutureNow, Inc., a New York City marketing firm specializing in Persuasion Architecture™; the practice includes design and optimization of persuasive systems to increase client conversion rates online. FutureNow has worked with such companies such as: NBC Universal Orlando, GE, PriceWaterhouseCoopers, HP, CBS, AeroTek/ Allegis Group, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, CafePress.com, SAS and many others.

Jeffrey has been featured by The Wall Street Journal and the The New York Times and been credited in Business 2.0, CXO Europe, Advertising Age,, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates. He has spoken at DMDAYS, National Association of Broadcasters Annual, Federal Reserve Bank of New York Net.Marketing, AMA conferences, DMA Annual, Wizard Academy, Search Engine Strategies and ClickZ Email Strategies.

Previous to co-founding FutureNow in 1998, Jeffrey developed his expertise in offline sales and marketing as well as in sales and marketing management and training working for companies like IDT, Central National Bank, NYFX, Nuestra Voz, Bridges, Rich & Wheeler, GWC and Bridges East Africa. Jeffrey attended Touro College, is natively fluent in Spanish and English and has transacted investment/ merchant banking business in 26 countries. Jeffrey is a voracious reader and spends a great deal of his leisure time reading about business, psychology, management, marketing, science fiction, linguistics, comparative religion and history.

John Quarto-vonTivadar

John Quarto-vonTivadar is one of the inventors of Persuasion Architecture® and an original shareholder in FutureNow (OTCBB: FUTR.OB). He melds his business and technology background into his role as Chief Scientist and Thinking Officer at FutureNow. John has written multiple papers and books on technology topics, including 3 books in the "Discovering Fusebox" series and "A/B Testing: Too Little, Too Late", the precursor to the current best-selling Always Be Testing. He's often asked to speak at seminars and conferences throughout North America including the eMetrics Summit, SemPhonic Xchange, eCommerce Merchants, and the IA Summit, and at Montreal's Molson School of Business, to name just a few. Recently, international events hosted John to speak at their events in such disparate venues as Tokyo, Rome, Munich, and Buenos Aires.

Earlier, while a member of the Chicago Board of Trade for five years, he ran an institutional trading desk on the floor of an exchange and managed a multi-million dollar private hedge fund. Before that John worked at NASA, on instrument calibration software testing for the Hubble Space Telescope’s high-speed photometer and high-resolution spectrograph. So when John cooks up some innovative concept blending business and technology and then says, “Well, it’s not rocket science,” we tend to believe him.

Anthony Garcia

Anthony is a Senior Persuasion Architect. With 21 years of management and marketing experience, Anthony brings with him an extensive background in the world of radio, where he designed and wrote marketing campaigns and prepared copy for multiple audiences. He was also responsible for operational and budgetary management, and even spent time on-air! The breadth of his diverse background led to employment with Roy H. Williams Marketing as a client consultant. Under the tutelage of “The Wizard of Ads,” he was responsible for writing and implementing branding campaigns, strategic thinking, research analysis, creative problem-solving, ad budget management and allocation, and media buying techniques.

Anthony is a graduate of The Wizard Academy – Wizards of Web, Magical Worlds, Cult Branding, WonderBranding and Advanced Wordsmithing.

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