Videos and Podcasts to Help Improve Your Marketing

FutureNow has done dozens of interviews with industry leaders, journalists, and authors that are shaping our industry. We cover many subjects pertaining to optimizing the performance of your online sales and marketing in these short valable clips.

Videos

A Website Blueprint: Persuasion Architecture® Style:
FutureNow’s wireframes help provide blueprints to plan, measure, and improve your online sales and marketing. You can confidently use these blueprints to help your customers buy from you.

Guarantee Holiday E-Commerce Sales:
Bryan Eisenberg talks about how to use Persuasion Architecture’s Point of Action assurances in the checkout process.  Targeting POA assurances to gift givers can increase holiday sales.

Why the Super Bowl Ads Fumbled Online:
FutureNow talks about how 2008 Super Bowl ads failed to tie their offline TV spends to online conversions. Several ad campaigns and their online counterparts are analyzed.

Optimizing E-commerce Product Images with Bryan Eisenberg:
Web Marketing Today interviews Bryan Eisenberg about different ways to optimize eCommerce product images with an eye towards converting visitors and selling product.

Bryan Eisenberg on Site Metrics and Optimization:
Bryan Eisenberg talks about how marketers need to adjust their Search Engine Marketing (SEM) strategies to focus more and more on optimizing their conversion rate, especially given the current softening economy.

Screencast: Making Online Gift Shopping Easier:
FutureNow talks about best practices for early and middle-stage buyers, a.k.a. Holiday Gift Shoppers.  Featuring examples from WalMart.com, Etsy.com, BarnesAndNoble.com, and Amazon.com.

The Hierarchy of Optimization:
Bryan Eisenberg illustrates FutureNow’s “Hierarchy of Optimization” and how to use the system to target your testing and optimization efforts, especially in terms of Intuitiveness and Persuasiveness.

Interview de Brian Eisenberg, Webcom Montreal:
Bryan Eisenberg speaks to the infamous “three click rule” of web design, where all content should supposedly be within three clicks because that’s all visitors are willing to give your site.

Bryan Eisenberg on SEO at SES London 2008:
Bryan Eisenberg talks about web analytics data privacy, Google Website Optimizer, how to build a culture of testing and optimization, and Brooklyn’s best pizzerias!

How to Use Personas to Improve Sales:
Web Marketing Today interviews Bryan Eisenberg about using FutureNow’s personas to guide web design and marketing efforts.  Personas are models for the different types of customers your online business engages with.

How to Improve Site Stickiness via Scent:
Web Marketing Today speaks to Bryan Eisenberg about bounce rate, stickiness of websites, and the “scent of information.”  He suggests tactics to improve scent, increase stickiness, and decrease bounce rate.

Understanding, Predicting, and Motivating Behavior:
FutureNow’s Bryan Eisenberg speaks to understanding, predicting, and motivating behavior through relevance, or the scent of information. Note: registration with MarketMotive required for full presentation.

The Power of Perspectives in Persuasion: 
Bryan Eisenberg discusses the power of understanding different customer perspectives in the quest for online persuasion.  Note: registration with MarketMotive required for full presentation.

Bryan Eisenberg at Digital Marketing Conference:
FutureNow’s Bryan Eisenberg talks about the cultural and political challenges some companies face when they start down the path of implementing Persuasion Architecture.

Michael Gray interviews Bryan Eisenberg at SES San Jose 2007:
Michael Gray and Bryan Eisenberg talk about social news and media sites like Digg, how their voting systems are changing, and how to build long-term business value with social media.

Consumer Spending Online - First Business Morning News:
Bryan Eisenberg talks on the TV Program "First Business Morning News" about why conversion rates aren’t increasing, even though online sales are.  He points out some reasons why the kings of the online conversion rate game are so effective.

Podcasts

FutureNow interviews Josh Bernoff, Author of Groundswell:
FutureNow interviews Josh Bernoff, an analyst with Forrester, about his upcoming book called Groundswell: Winning in a World Transformed by Social Technologies.  Includes discussions and case studies about social media marketing. Go to the interview on GrokDotCom.com

FutureNow Interview with the eMarketing Learning Center:
FutureNow talks with the eMarketing Learning Center about Persuasion Architecture, personas, homepage design, common conversion mistakes, and much more. Go to the interview on GrokDotCom.com

FutureNow interviews Seth Godin
Bryan Eisenberg sits down with author Seth Godin to talk about Godin’s latest book, Meatball Sundae.  The conversation focuses on how mass-marketing organizations are stumbling when they try to embrace “new marketing.” Go to the interview on GrokDotCom.com

Interview with Tom Leung, Business Product Manager of Google Website Optimizer
Google’s Tom Leung returns to talk to FutureNow about newer features in Google Website Optimizer, A/B split testing, client success stories and case studies, ways to get creative with testing, and more. Go to the interview on GrokDotCom.com

Interview with Arik Czerniak, Co-Founder of Metacafe.com
FutureNow speaks with the CEO of Metacafe, the popular user-generated content (video) site. They talk about the past, present, and future of user-generated video online, viral video marketing, and more. Go to the interview on GrokDotCom.com

Interview of Tom Leung, Business Product Manager of Google Website Optimizer
Tom Leung of Google and Bryan Eisenberg of FutureNow discuss how Google Website Optimizer can make your site a “living laboratory” where your customers vote with their clicks. Part 1 (MP3)  Part 2 (MP3)

Interview with Author David Meerman-Scott
FutureNow talks to David Meerman-Scott about his book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.  They discuss how to use new media content to bypass traditional media channels like publishers and aggregators. Part 1 (GrokDotCom)   Part 2 (GrokDotCom)

Interview with Author Avinash Kausik
Bryan Eisenberg talks to Google’s Avinash Kausik about his book Web Analytics An Hour A Day.  They discuss the need to use analytics to optimize customer experience, web analytics software, and how analytics professionals can improve the industry. Part 1 (GrokDotCom)   Part 2 (GrokDotCom)

Interview with Jonathan Tisch, CEO of Loews Hotels
Bryan Eisenberg interviews Jonathan Tisch, CEO of Loews Hotels and author of Chocolates on the Pillow Aren’t Enough: Reinventing the Customer Experience.  They talk about how to distinguish a brand in competitive markets, using customer feedback to improve your business in real time, and more. Part 1 (GrokDotCom)   Part 2 (GrokDotCom)

Interview with Tom Leung, Business Product Manager for Google's Webiste Optimizer
Tom Leung of Google and Bryan Eisenberg of FutureNow discuss how Google Website Optimizer can make your site a “living laboratory” where your customers vote with their clicks.  Go to the interview on GrokDotCom.com

Interview with Pinny Gniwisch, Co-Founder Ice.com
Pinny Gniwisch, co-founder of Ice.com, talks to Bryan Eisenberg about how to combat seasonality online, and how to run innovative social media campaigns on sites like YouTube, MySpace, and Facebook. Go to the interview on GrokDotCom.com

We continuously add more videos and podasts as we complete them. Check back often for the latest inside tips and information.

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