The more leads you can provide that are already qualified and persuaded to buy — or close to it — the faster your sales team can close deals. That means more revenue, more quickly.
So the question is this: In relation to all your visitors that truly could be leads, how many are becoming leads?
And how well positioned are you and your sales team in the minds of these incoming leads? Do they already have a bias toward doing business with you?
If you want to convert more visitors and convert them into positively prejudiced leads, OnTarget™ can help you do that.
OnTarget™ goes beyond just showing you how many of your visitors aren’t converting by continually uncovering the reasons why those visitors are losing confidence before becoming quality leads as well as how to take action and start making those (previously) lost sales. Here’s how:
Your sales process isn’t a one-off event, and neither is your customers’ buying process. Moving from initial research, to framing and understanding their real needs, to deciding to make contact with your sales team is usually a multi-visit process.
Averaging visitor activity across different buying stages only muddies your understanding of what’s happening. So OnTarget™ lets you see how individuals interact with your site over time. So you can see what’s attracting them, engaging them, and converting them. Or what’s failing to.
And our analysts, utilizing Persuasion Architecture® as well as additional proprietary data gathering & data mining techniques, will then bridge the gap between your new visibility into individual behavior and new insight into visitor motivations — the WHY behind your lost leads.
Imagine a lead visiting your site and downloading a whitepaper, but failing to request contact from a salesperson. OnTarget™ allows you to selectively and automatically send relevant messages designed to further educate and persuade the visitor — and can then track that visitor during future engagement with your website, sending additional e-mails at various, customized engagement points.
Optimizing early stage contacts allows you to better frame the way your prospective leads understand your offerings and competitive positioning. Combined with positive, helpful interaction, this process can effectively prejudice leads by creating prospects with an active preference for doing business with only your company.
Best of all, when this visitor matures into a lead, your sales team can review their pre-lead persuasive history prior to their first sales contact.
OnTarget™ also offers the ability to automatically qualify and rank leads according to your sales team’s criteria. Instead of just getting contact information, your sales team gets access to that leads entire persuasive history and engagement with your Website/lead nurturing system.
OnTarget™’s integrated and automated surveying tools can provide opportunities for acquiring (and optimizing on) more thorough levels of customer information. This information can then feed back into both lead-nurturing engagement and post-lead sales efforts.
Your sales people will be able to leverage key insights about the lead’s motivations, potential objections, hot buttons, and more. OnTarget™ can also rank leads by this same criteria, allowing you to work with the hottest leads first!
Stop judging prospecting efforts by how well they drive traffic and start analyzing them by how well they drive actual sales. Combine OnTarget™’s
And you’ll gain an end-to-end overview of your entire persuasive cycle that can allow you to assess and optimize for total system throughput and maximum revenue rather than localized (and false) metrics.
Once you know what drives the best-qualified traffic most efficiently, you can start driving — and selling! — significantly more of those highest quality leads.
With OnTarget™ you’ll receive actionable directions on what to fix and how to fix it. And as the broken parts and leaks in your online sales process get fixed, more leads will flow through your pipeline.
Often, seeing is believing. So here is a short video Introduction to OnTarget™ as well as a more detailed video about how OnTarget™ works.
Just fill out the form below and let’s start the conversation.