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What will OnTarget do for you?

The OnTarget Improvement System:

- identifies the reasons your visitors aren’t converting,

- delivers a prioritized To-Do list about what to fix, with
screenshots and supporting documentation, and

- proves the impact your changes make on your bottom line.

Simply put, with OnTarget you’ll increase your
online conversion rates, and generate more return from your marketing investments.

Our simple three step process is designed to get you results faster. The system gets you what you need to succeed: an
experienced team looking at your data, your website, and your marketing efforts, and giving you detailed instructions for how to improve them.

Each recommendation includes a priority score so you know what to do first, snapshots of your site marked up to show you the specifics of the problem and how to fix it, and other supporting documentation to help you implement well. To ask questions, just email your analyst and you’ll have a response within 48 hours. Along the way,
you’ll develop a better understanding of your customers and why they buy. Your analysts will even create a Buying Process Map (see image above) to help you visualize every step of your customers’ buying process. The things that matter most to you define success: more of the actions you want from your visitors, more sales, and more return on your marketing dollars.

What size of OnTarget is right for you?

Subscriptions to the OnTarget Improvement System are sized around your implementation resources and ROI potential. OnTarget SMB subscriptions start at $2,500 per month; PRO starts at $3,500 per month; Enterprise starts at $7,500 per month.

SMB
PRO
ENTERPRISE
  • Organizations with a one-man marketing team or a Jack-of-all-trades business owner, who need direction about how to get started with optimization
  • Companies that develop one marketing effort at a time
  • eCommerce, lead-gen, memberships, B2B or B2C
  • Organizations with professional marketing teams, who want to coordinate optimization across marketing efforts
  • Companies who want to tackle multiple marketing efforts (pay-per click, email, and website) simultaneously
  • eCommerce, lead-gen, memberships, B2B or B2C
  • Marketing management with overall P/L responsibility for online marketing
  • Companies who want to optimize multiple marketing efforts (pay-per click, email, and website) simultaneously, and as quickly as possible
  • Organizations that want a complete understanding of customer goals and motivations at every step of their buying process
  • eCommerce, lead-gen, memberships, B2B or B2C

OnTarget subscription levels

Every Subscription to The OnTarget Improvement System gets you the people, process and tools you need to improve your marketing:
- an experienced team of Digital Marketing Analysts looking at your data, your website, and your marketing efforts, and giving you detailed instructions for how to improve them;
- a simple 3-step process to maximize your revenue fast;
- your to-do list, data and reports stored in a online tool that your teams can access from anywhere.

SMB
PRO
ENTERPRISE
  • weekly contact with one of your analysts
  • 3-5 actionable recommendations, replenished as you implement
  • tracking and reports configured around your goals and traffic segments
  • Buying Map of customer goals and questions at each step of their buying process
  • weekly call with one of your analysts
  • 5-7 actionable recommendations, replenished as you implement
  • tracking and reports configured around your goals and traffic segments
  • Buying Map of customer goals and questions at each step of buying
  • analysis and screencasts of select high traffic scenarios by early, middle and late buying stages
  • weekly call with one of your analysts
  • 5-7 actionable recommendations, replenished as you implement
  • tracking and reports configured around your goals and traffic segments, including set-up of micro-conversion goals and tracking
  • click-by-click analysis of select late/middle stage scenarios
  • Buying Map and diagram of customer goals and questions at each step of buying
  • click-by-click analysis and screencasts of select high traffic scenarios by early, middle and late buying stages
  • Persuasion Architecture-style Customer Personas

If you want to get a better sense for what the OnTarget experience is like, read these two blog posts about two tests we did with one of our clients. Or this short video will walk you through the recommendation module in the OnTarget tool, and the anatomy of an OnTarget recommendation.

If you want to use OnTarget to improve your ecommerce, read more about the ecommerce benefits.

If you want to use OnTarget to improve your lead generation, learn more about the lead-generation benefits.

What’s needed from you to be successful?

If you want your OnTarget subscription to work for you, you have to be able to place a small tag on the pages of your website (similar to Google Analytics), so the software can track what your visitors do. And you have to be able (and willing) to make changes to your site, shopping cart and marketing efforts, so it’s best if you have staff or budget allocated to cover design, development and copywriting costs. Subscriptions are a 1-year commitment, but you can cancel anytime with 30 days written notice.

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