|The OnTarget Improvement System:
- identifies the reasons your visitors aren’t converting,
- delivers a prioritized To-Do list about what to fix, with
- proves the impact your changes make on your bottom line.
Simply put, with OnTarget you’ll increase your
Our simple three step process is designed to get you results faster. The system gets you what you need to succeed: an
experienced team looking at your data, your website, and your marketing efforts, and giving you detailed instructions for how to improve them.
Each recommendation includes a priority score so you know what to do first, snapshots of your site marked up to show you the specifics of the problem and how to fix it, and other supporting documentation to help you implement well. To ask questions, just email your analyst and you’ll have a response within 48 hours. Along the way,
you’ll develop a better understanding of your customers and why they buy. Your analysts will even create a Buying Process Map (see image above) to help you visualize every step of your customers’ buying process. The things that matter most to you define success: more of the actions you want from your visitors, more sales, and more return on your marketing dollars.
Subscriptions to the OnTarget Improvement System are sized around your implementation resources and ROI potential. OnTarget SMB subscriptions start at $2,500 per month; PRO starts at $3,500 per month; Enterprise starts at $7,500 per month.
Every Subscription to The OnTarget Improvement System gets you the people, process and tools you need to improve your marketing:
- an experienced team of Digital Marketing Analysts looking at your data, your website, and your marketing efforts, and giving you detailed instructions for how to improve them;
- a simple 3-step process to maximize your revenue fast;
- your to-do list, data and reports stored in a online tool that your teams can access from anywhere.
If you want to get a better sense for what the OnTarget experience is like, read these two blog posts about two tests we did with one of our clients. Or this short video will walk you through the recommendation module in the OnTarget tool, and the anatomy of an OnTarget recommendation.
If you want to use OnTarget to improve your ecommerce, read more about the ecommerce benefits.
If you want to use OnTarget to improve your lead generation, learn more about the lead-generation benefits.
If you want your OnTarget subscription to work for you, you have to be able to place a small tag on the pages of your website (similar to Google Analytics), so the software can track what your visitors do. And you have to be able (and willing) to make changes to your site, shopping cart and marketing efforts, so it’s best if you have staff or budget allocated to cover design, development and copywriting costs. Subscriptions are a 1-year commitment, but you can cancel anytime with 30 days written notice.