Persuasive Online Copywriting Seminar

Dates and Locations - Instructors - Registration Details

Ever struggled to write a headline?

The right headline can double, or even triple conversion. But how do you know what to say? We’ll show you how to generate lots of effective headlines that speak directly to your customers’ strongest felt needs.

Want more effective landing pages?

Do you have a high abandonment rate on your landing pages? It could be what you’re saying, but it could also be what you’re NOT saying. Learn how to know what questions your customers are asking and how to answer them effectively.

Want to create a consistent voice for your online communication?

What is your website’s voice? Are you going for friendly, professional, fun-loving? How can you communicate that voice throughout all your marketing channels? We’ll help you find your voice and communicate your company's personality to your customers.

Copy is the most overlooked, yet the most important tool you have to persuade your visitors.

All your marketing dollars may be wasted if visitors arrive on your website and your message is not relevant to them. If they are not persuaded, they will NOT take the action you want them to take.

What Will Be Covered

If you need to write copy, whether you are a business owner, marketer, or copywriter, this course is for you. Persuasive Online Copywriting is about persuading your visitors to take the actions you want them to take. You’ll learn proven methodologies for creating powerful, persuasive online copy. You can apply these principles to increase conversion, i.e., increase sales or leads.

This one-day seminar is packed with practical real world examples and "how to" exercises. The focus is on giving you simple, but effective, techniques that will significantly improve your persuasive web writing skills. Our goal is to make sure you have the ability to implement these techniques the very next day at work.

Among the Persuasive Online Copywriting topics we'll cover:

• How writing for the web is different from other mediums
• How to understand your audience
• Writing for diverse customer segments
• Proper web layout
• Writing for the screen and formatting for maximum readability
• How to set a voice and tone that engages your visitors and helps them take action
• Writing effective navigational buttons and links to gain persuasive momentum
• How to write more persuasive product descriptions
• How to ensure your copy is found in the Search Engines

Instructors

You will work directly with Holly Buchanan, Senior Persuasion Architect and co-author of The Soccer Mom Myth, and Jeff Sexton, Persuasion Architect and the instructor of the Wizard Academy's popular online course, "How to Write Powerfully and Clearly", and a Future Now trained Persuasion Architect and online copywriter.

Remember to bring your laptop to get hands on help writing copy for your business.

Seminar Dates & Locations:

More 2008 Dates will be available soon. Sign up for our newsletter to be notified when they are announced

What is Included in A Typical Seminar:

• 1 Full Day of Persuasive Online Copywriting Seminar & Workshops
• A Happy-Hour the evening after the seminar with the staff and other participants
• Breakfast and lunch will be provided at the Hotel/Conference Center
• Persuasive Online Copywriting Workbook

Space is Limited

We limit the size of the workshop to ensure a great learning environment. We also do not allow any of our client's competitors or companies in which there may be a conflict of interest to attend. .

If you cannot make the seminar, please send a substitute. If no one from your organization can attend, you will be entitled to a refund according to the following schedule:

• 5 or more business days before the seminar date -- 100% refund
• 4 or fewer business days before the seminar date or No show -- No refund

Cancellation must be in writing. Please note that if you don't cancel and you don't attend, you are still responsible for payment. All approved cancellations will be as a credit in the form of payment you originally registered with.

Recent Clients

• Hewlett-Packard
• Full Tilt Poker
• 1-800-Flowers
• FatWallet
• Whistler.com
• Network Solutions
• CardScan
• NBC Universal
• Allegis
• WebEx
• ShoeLine
• ICE.com