Professional Services for improving your conversion rate

Strategic Planning

Strategic Planning ensures that the right strategy is in place for the overall online business. This is what made Future Now famous - using the Persuasion Architecture® process to architect and plan persuasive interactions and to then design website and marketing efforts ideally suited to fostering those planned, successful interactions. Intimately involved in this process is the creation of Persuasion Architecture®-certified Personas, and an Uncovery & Persona Creation package can be purchased separately, without the website or campaign blue-print.

Tactical Planning

Ensures tactical marketing or web content efforts are properly planned for the relevant audience. This is basically the Persuasion Architecture® planning process put into place for a specific online marketing campaign. Interactions are planned starting from the campaigns key traffic-driving components, to the necessary landing pages, through to the full persuasive online conversation leading to the conversion process. Clients receive help with messaging, landing page design (to include wireframes and mock-ups) as well as campaign-specific linking and navigation blueprints.

Technical Analytics Implementation and Configuration

Google estimates that somewhere between 65-80% of all Google Analytics installations are set-up improperly. We can fix that and we can ensure you're getting the data that's most important to your and your goals.

This ensures web analytics and other tools are providing reports with accurate insights. Applicable for Google Analytics and Google Website Optimizer, and other analytics API integration based on our long relationships with the leading analytics companies.

Measurement & Process Planning

Provides business analysis to determine what should be measured, how to measure it, and identifies the correct reports and key performance indicators for management.

Project Management Support

This service provides support for your project manager to help her make the right requests, provide instruction, help her explain the goals and set metrics with the rest of your implementation team for your OnTarget™ or Persuasion Architecture® driven projects. Your team leader remains in control; we help guide her towards maximizing the gains made available from our services.

Use These Service with OnTarget™ or stand-alone

All of the above services are intended to be integral parts of leveraging the work you do with OnTarget™, but we can custom-fit them for the special needs of your business above and beyond your OnTarget™ subscription.

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