If so, optimizing your shopping cart may be the best place to begin maximizing ROI. It is much easier to get a visitor who is currently in the checkout process to convert than it is to get more visitors to start the checkout process.
Our Shopping Cart Analysis (SCA) is a low-risk, high-impact way to improve conversion rate and increase revenue. Plugging these leaks provide immediate benefits by increasing revenues, decreasing cart abandonment rate, and improving your conversion rate- even during testing and implementation. Also, once the leaks are fixed, you can examine new ways to up-sell and cross-sell to improve individual shopping cart revenues.
As customers, we are in control, and impatient. The web should save us time and engage us. Nobody wants to go online only to feel like they're waiting in line. At the checkout level, your visitors need to feel comfortable buying from your site. They need to know that you're trustworthy, that your site is the best place to buy the items in their cart, and that you are not wasting their time with unnecessary steps. We will help you give your visitors the confidence to convert into customers.
CaféPress.com came to us for help with optimizing their checkout process, lowering cart abandonment, and finding a web analytics vendor. Not only were we were able to help them, but our work together yielded outstanding results. As this third-party case study from MarketingSherpa illustrates, we helped them reduce shopping cart abandonment from an already low 35% to just 15%. What could you do with a 15% shopping cart abandonment rate?
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Our Conversion Analysts perform an in-depth evaluation and provide a written critique of your existing checkout process. Starting from the shopping cart, we clearly articulate any conversion hurdles, then design and storyboard a new shopping cart and checkout process to minimize cart abandonment rates and maximize sales. We back up our recommendations with clear, incisive language and screenshots of your current site. You will see where and why visitors are bailing out on your checkout process.
In addition to this critique, you will receive a mock-up of how to modify your checkout process. We will follow-up the delivery of the critique and improved checkout mock-up with a phone consultation wherein we will answer any questions and concerns about implementing our recommendations.
Finally, once your checkout process is fully optimized, you'll be able to improve the scenarios that lead visitors into checkout, knowing that the lower end of your conversion funnel is rock solid.
Shopping Cart Analysis is priced starting at $10,000. Depending on the level of follow-up optimization you require, implementations can be started within four to six weeks. Fill out the brief contact form below, and we'll be in touch to answer any questions you have.