Uncovery and Strategic Planning

Uncovery is what delivers the information that insures you are dealing with your customers’ motivations and answering the questions they need in order to do business with you.  What level of Uncovery you need depends on the complexity of your customers’ buying process and whether you need to optimize one of your campaigns or you need to develop a complete strategy for persuading your customers’ to take action.

Does this situation sound familiar….you hire a consultant and they walk in and tell you they have all the solutions to your problems.  There’s just one thing, they haven’t really gotten to know you, your business, and most importantly, your customers.    So why should you listen to them?   The answer is simple….you shouldn’t.

Uncovery: The Critical First Step

You cannot have successful marketing without strategic planning.  You cannot have successful strategic planning without successful Uncovery.
There’s a reason why we call it “Uncovery.”   Some companies believe marketing is about being creative and making something up – that’s what agencies are for.  Smart companies realize successful marketing conveys something that is real or true.   The purpose of Uncovery is to make visible, uncover, or disclose important truths about your company and your customers.   

As the first, and perhaps most important phase of our patent pending MAP^TM Process, Uncovery pours the foundation for successful Persuasion Architecture™.
Before you can do anything, you must have a deeper understanding of your company, your competitive landscape and your customers.  Our Uncovery process results in an organic strategy that accounts for your company's strengths as well as weaknesses, your competitive environment, and your customers' needs, motivations and buying processes.
This strategy provides better customer experiences and a superior ability to convert prospective customers.  It works because it’s based on what is relevant to your customer, and because it is actionable. 

Using our proven Persuasion Architecture methodology you can easily implement this strategy.   We will work with your team to give you an established framework to manage and improve ROI with existing campaigns—or develop new business and marketing systems that help you:

• Discover opportunities in your marketplace
• Develop online and offline brand awareness and customer loyalty
• Translate brick-and-mortar success to online success and vice versa
• Measure and optimize sales efforts online and offline
• Develop a new business model or business line born out of your unique value and company’s strengths
• Develop personas - archetypal customer models that evoke focused empathy and guide your team in:
• Creating effective messaging across all channels
• Tailoring and optimizing your sales processes
• Improving customer experiences online and offline
• Developing new products
• Shaping any business process that directly affects the customer's involuntary or voluntary experience with your brand or your company

For a more comprehensive overview of Uncovery and its role in Persuasion Architecture, please download our Persuasion Architecture Whitepaper.

What You Will Receive

Upon completion of the Uncovery you will receive a summary outlining suggested strategies and high-level plans for execution and implementation. If you prefer a more tactical plan for implementation, consider our Persuasion Architecture Accelerator.

The process is inclusive. You and your team will be involved in every step of Uncovery and strategic planning. The comprehensive nature of the Uncovery may require that members of our Persuasion Architecture team visit you on-site to become familiar with you and your company. 

Our Uncovery service is available for any business, B2B or B2C, online or off, whether you are seeking to optimize and measure an already successful business process, or overhaul your entire business model. Fees begin at $75,000. Occasionally we can offer a full day session at our offices for our day rate.

You can engage us short term to develop a high level strategy or you can develop a longer term relationship where our team will guide yours from the high level plan all the way through tactical implementation phases of Persuasion Architecture. Throughout the relationship our team will be available to evaluate, and reevaluate your efforts and recommend new or modified courses of action.

Contact us to discuss your company's goals and determine if our Uncovery service will meet your needs.

Testimonials and Success Stories

During our remediation and Uncovery stage Future Now suggested a simple change to our homepage. This not only helped change the perspective visitors received when they came to our site, but resulted in over an 80% increase in conversion in just 3 months."
Ethan Giffin, Allegis Group - Thingamajob.com

If this still doesn't solve your underlying needs, please browse our complete product & services listing for the most appropriate offering.

 

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