As proud as you may be of your company and your product or service, most customers
only care about how well you can help them meet their wants and needs. If
you want more of them to buy, your focus has to be on your customer.
How do you communicate that to them? With the words you use on your site.
Are you talking mostly about them and their needs or are you talking mostly about
yourself?
To help you answer that question, we've developed a unique and free analysis
tool that counts certain words on your site that are key indicators of whether
your focus is on the customer or not. As you use it, keep in mind this is nothing
more than a handy, but rough guide that will help you focus on something important.
There are lots of variables and also remember there are no shortcuts to writing
great copy.
To learn more about this tool read "It's the Customer Stupid" on ClickZ. All you have to do is enter your url and company name, then click on "submit."
Run the Customer Focus Calculator on text
or ad copy
or fill the form below to test a web page.
June 3rd
Call to Action seminar - New York City
June 2nd
Persuasive Online Copywriting seminar - New York City

